Such a juicy topic. I don't think we can stop the tides. I think the interesting work is in detecting AI content, how to signal to users where content is coming from and embracing... yes I said it... embracing generative AI tools that still require human creativity at the core. Humans have been steadily marching towards this singularity since creating our first tools. It'd be silly to imagine we can stop time because we're a bit frightened of what's on the other side.