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David Landa

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The mythology behind AI assistants: a conversation with Richard Schwab

Myth and story help shape the way we see and interact with the world. What can they tell us about our most profound invention yet: AI?

Nov 1, 2023

The mythology behind AI assistants: a conversation with Richard Schwab

Nov 1, 2023

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David Landa
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Harnessing the Power of Brand Archetypes for Product Design

How archetypes illuminate the essence of a brand and set expectations for product experience

Sep 12, 2023

An abstract representation of archetypal characters standing in a row

Sep 12, 2023

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David Landa

From Vision to Reality: Charting the Current State of AI Assistants with Doug Imbruce

An interview with AI entrpenueur on the state of the art

Jul 10, 2023

From Vision to Reality: Charting the Current State of AI Assistants with Doug Imbruce

Jul 10, 2023

David Landa

Analyzing Opportunities: The Three Essential Lenses

Charting a course following an innovation sprint can be challenging. It often requires reconciling diverse priorities and perspectives.

Apr 26, 2023

Analyzing Opportunities: The Three Essential Lenses

Apr 26, 2023

David Landa
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Bootcamp

Supercharging the Experience Map

With small tweaks and modulations, the experience map can be used to stimulate different modes of thinking. Sometimes even in parallel.

Feb 8, 2023

Supercharging the Experience Map

Feb 8, 2023

David Landa

David Landa

Partner at freeassociation.com where I help brands create value from the space between the present and what’s possible.

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